{"id":5023,"date":"2026-03-09T07:45:38","date_gmt":"2026-03-09T07:45:38","guid":{"rendered":"https:\/\/mastorrencito.com\/ia-reserves-turisme-rural-fi-booking\/"},"modified":"2026-03-09T10:56:23","modified_gmt":"2026-03-09T10:56:23","slug":"ia-reserves-turisme-rural-fi-booking","status":"publish","type":"post","link":"https:\/\/mastorrencito.com\/cat\/ia-reserves-turisme-rural-fi-booking\/","title":{"rendered":"Pot la Intel\u00b7lig\u00e8ncia Artificial acabar amb Booking? El futur del turisme rural comen\u00e7a ara"},"content":{"rendered":"\n<p>Pot semblar una exageraci\u00f3.<\/p>\n\n\n\n<p>Pot semblar una bogeria.<\/p>\n\n\n\n<p>Per\u00f2 si s\u2019alineen algunes cosetes\u2026<\/p>\n\n\n\n<p><strong>2026 podria ser l\u2019any en qu\u00e8 comenci a canviar el joc del turisme online.<\/strong><\/p>\n\n\n\n<p>No dic que dem\u00e0 desapareguin gegants com&nbsp;Booking.com&nbsp;o&nbsp;Expedia.<\/p>\n\n\n\n<p>Seria ingenu pensar-ho.<\/p>\n\n\n\n<p>Per\u00f2 s\u00ed crec que, per primera vegada en molts anys, pot apar\u00e8ixer&nbsp;<strong>una alternativa real.<\/strong><\/p>\n\n\n\n<p>I aquesta alternativa t\u00e9 nom.<\/p>\n\n\n\n<p><strong>Intel\u00b7lig\u00e8ncia Artificial.<\/strong>iene nombre.<\/p>\n\n\n<figure class=\"wp-block-post-featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"624\" height=\"624\" src=\"https:\/\/mastorrencito.com\/cat\/wp-content\/uploads\/sites\/3\/ChatGPT-Image-9-mar-2026-08_41_10.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Ilustraci\u00f3n cuadrada sobre c\u00f3mo la inteligencia artificial podr\u00eda cambiar las reservas tur\u00edsticas, mostrando una casa rural petfriendly con piscina frente al modelo tradicional de Booking y sus comisiones.\" style=\"object-fit:cover;\" srcset=\"https:\/\/mastorrencito.com\/cat\/wp-content\/uploads\/sites\/3\/ChatGPT-Image-9-mar-2026-08_41_10.png 624w, https:\/\/mastorrencito.com\/cat\/wp-content\/uploads\/sites\/3\/ChatGPT-Image-9-mar-2026-08_41_10-300x300.png 300w, https:\/\/mastorrencito.com\/cat\/wp-content\/uploads\/sites\/3\/ChatGPT-Image-9-mar-2026-08_41_10-150x150.png 150w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">Fes la prova ara mateix<\/h2>\n\n\n\n<p>No cal esperar al futur.<\/p>\n\n\n\n<p>Ho pots provar ara mateix.<\/p>\n\n\n\n<p>Si utilitzes&nbsp;<strong>Safari o Google<\/strong>, nom\u00e9s has de fer una cosa:<\/p>\n\n\n\n<p>1\ufe0f\u20e3 Obrir el cercador<br>2\ufe0f\u20e3 Escriure el que est\u00e0s buscant<br>3\ufe0f\u20e3 I seleccionar l\u2019opci\u00f3&nbsp;<strong>IA<\/strong>&nbsp;o&nbsp;<strong>resposta amb intel\u00b7lig\u00e8ncia artificial<\/strong><\/p>\n\n\n\n<p>Aleshores pots escriure alguna cosa com aix\u00f2:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cBusca\u2019m una casa rural que llogui per habitacions, que ofereixi esmorzars, on pugui anar amb els meus tres gossos, que estigui a menys de 20 minuts de la platja i on el meu gos es pugui banyar amb mi a la piscina.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>La intel\u00b7lig\u00e8ncia artificial analitzar\u00e0 milers de resultats.<\/p>\n\n\n\n<p>I et mostrar\u00e0 allotjaments que realment encaixen amb el que est\u00e0s buscant.<\/p>\n\n\n\n<p>I llavors passar\u00e0 una cosa molt interessant.<\/p>\n\n\n\n<p>El viatger simplement dir\u00e0:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cMostra\u2019m disponibilitat en aquest.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>I aqu\u00ed \u00e9s on pot canviar tot.<\/p>\n\n\n\n<p>Perqu\u00e8&nbsp;<strong>aquesta reserva ja no ha de passar necess\u00e0riament per una plataforma<\/strong>.<\/p>\n\n\n\n<p>Es pot fer&nbsp;<strong>directament amb l\u2019allotjament.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">La clau \u00e9s el motor de reserves<\/h2>\n\n\n\n<p>Per\u00f2 perqu\u00e8 aix\u00f2 passi hi ha una condici\u00f3 fonamental.<\/p>\n\n\n\n<p>L\u2019allotjament ha de tenir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>motor de reserves online<\/li>\n\n\n\n<li>disponibilitat actualitzada<\/li>\n\n\n\n<li>preus en temps real<\/li>\n\n\n\n<li>una web clara<\/li>\n\n\n\n<li>informaci\u00f3 ben estructurada<\/li>\n<\/ul>\n\n\n\n<p>Si no tenim aix\u00f2\u2026<\/p>\n\n\n\n<p>la intel\u00b7lig\u00e8ncia artificial&nbsp;<strong>no podr\u00e0 treballar amb les nostres dades.<\/strong><\/p>\n\n\n\n<p>I el client tornar\u00e0 a les plataformes de sempre.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"El fin de booking.com\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/mrQC2QxEuG0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">Porto gaireb\u00e9 20 anys en el turisme rural<\/h2>\n\n\n\n<p>Jo porto&nbsp;<strong>gaireb\u00e9 20 anys treballant en turisme rural.<\/strong><\/p>\n\n\n\n<p>I des del primer dia vaig tenir una cosa clara.<\/p>\n\n\n\n<p><strong>Hav\u00edem de tenir reserves online.<\/strong><\/p>\n\n\n\n<p>Recordo quan molts allotjaments encara treballaven amb:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>agendes<\/li>\n\n\n\n<li>llibretes<\/li>\n\n\n\n<li>trucades telef\u00f2niques<\/li>\n\n\n\n<li>anotacions en paper<\/li>\n<\/ul>\n\n\n\n<p>I el m\u00e9s sorprenent \u00e9s que\u2026<\/p>\n\n\n\n<p><strong>encara avui continua passant.<\/strong><\/p>\n\n\n\n<p>Molts allotjaments rurals continuen sense:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>motor de reserves<\/li>\n\n\n\n<li>disponibilitat online<\/li>\n\n\n\n<li>web optimitzada<\/li>\n<\/ul>\n\n\n\n<p>A vegades per comoditat.<\/p>\n\n\n\n<p>A vegades perqu\u00e8 la tecnologia aclapara.<\/p>\n\n\n\n<p>I altres vegades perqu\u00e8 ning\u00fa els va explicar que&nbsp;<strong>aix\u00f2 acabaria arribant.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">Una petita crida al turisme rural<\/h2>\n\n\n\n<p>Aquest article no \u00e9s una cr\u00edtica.<\/p>\n\n\n\n<p>\u00c9s&nbsp;<strong>una petita crida al petit turisme rural.<\/strong><\/p>\n\n\n\n<p>Perqu\u00e8 tenim una cosa que cap plataforma pot copiar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>autenticitat<\/li>\n\n\n\n<li>tracte hum\u00e0<\/li>\n\n\n\n<li>hist\u00f2ries reals<\/li>\n\n\n\n<li>llocs \u00fanics<\/li>\n<\/ul>\n\n\n\n<p>Per\u00f2 per competir en el nou m\u00f3n digital necessitem alguna cosa m\u00e9s.<\/p>\n\n\n\n<p><strong>Connectivitat.<\/strong><\/p>\n\n\n\n<p>Webs actualitzades.<br>Motors de reserva.<br>Informaci\u00f3 clara.<\/p>\n\n\n\n<p>Perqu\u00e8 el dia que alg\u00fa pregunti a la intel\u00b7lig\u00e8ncia artificial:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cBusca\u2019m una casa rural aut\u00e8ntica on pugui anar amb els meus gossos.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Els allotjaments que estiguin preparats&nbsp;<strong>apareixeran primer.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">No \u00e9s el final de Booking<\/h2>\n\n\n\n<p>No.<\/p>\n\n\n\n<p>No crec que dem\u00e0 desaparegui&nbsp;Booking.com.<\/p>\n\n\n\n<p>Ni que plataformes com&nbsp;Expedia&nbsp;desapareguin d\u2019un dia per l\u2019altre.<\/p>\n\n\n\n<p>Per\u00f2 s\u00ed crec una cosa.<\/p>\n\n\n\n<p><strong>L\u2019equilibri pot comen\u00e7ar a canviar.<\/strong><\/p>\n\n\n\n<p>I per primera vegada en molts anys, els petits allotjaments rurals poden recuperar una cosa molt important:<\/p>\n\n\n\n<p><strong>la relaci\u00f3 directa amb els seus clients.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">La pregunta no \u00e9s si arribar\u00e0<\/h2>\n\n\n\n<p>La pregunta no \u00e9s si arribar\u00e0.<\/p>\n\n\n\n<p>Perqu\u00e8 probablement arribar\u00e0.<\/p>\n\n\n\n<p>La pregunta \u00e9s una altra.<\/p>\n\n\n\n<p><strong>Estarem preparats quan arribi?<\/strong><\/p>\n\n\n\n<p>Perqu\u00e8 el futur del turisme rural no dep\u00e8n nom\u00e9s de les plataformes.<\/p>\n\n\n\n<p>Tamb\u00e9 dep\u00e8n de nosaltres.<\/p>\n\n\n\n<p>De si decidim adaptar-nos.<\/p>\n\n\n\n<p>De si decidim aprendre.<\/p>\n\n\n\n<p>I de si decidim fer el pas.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p>\ud83d\udcac Si tens un petit allotjament rural i has llegit fins aqu\u00ed, m\u2019encantaria saber la teva opini\u00f3.<\/p>\n\n\n\n<p>Creus que la intel\u00b7lig\u00e8ncia artificial canviar\u00e0 la manera de reservar viatges?<\/p>\n\n\n\n<p>_____________<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u00bfViajas con perro?<\/strong><br>Descubre por qu\u00e9 Mas Torrencito es una de las casas rurales petfriendly m\u00e1s aut\u00e9nticas de Espa\u00f1a.<\/p>\n<\/blockquote>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"http:\/\/www.mastorrencito.com\">RESERVAR<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udc3e Mas Torrencito<\/h2>\n\n\n\n<p><strong>Turismo rural pet friendly en Girona<\/strong><br>Donde los perros no pasan.<br><strong>Se quedan.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"mastorrencito corporativo 2020\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/L7Gk6MoyqpQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Pot la intel\u00b7lig\u00e8ncia artificial canviar la manera de reservar viatges? Descobreix per qu\u00e8 el turisme rural pot recuperar les reserves directes sense passar per plataformes com Booking o Expedia.<\/p>\n","protected":false},"author":2,"featured_media":5024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[72,28],"tags":[228,231,230,227,226,224,225,229,146],"class_list":["post-5023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-dinteres","category-blog","tag-allotjaments-rurals","tag-booking-comissions","tag-digitalitzacio-turisme-rural","tag-futur-turisme","tag-intelligencia-artificial","tag-motors-de-reserva","tag-reserves-directes","tag-reserves-sense-intermediaris","tag-turisme-rural"],"acf":[],"_links":{"self":[{"href":"https:\/\/mastorrencito.com\/cat\/wp-json\/wp\/v2\/posts\/5023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mastorrencito.com\/cat\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mastorrencito.com\/cat\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mastorrencito.com\/cat\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mastorrencito.com\/cat\/wp-json\/wp\/v2\/comments?post=5023"}],"version-history":[{"count":2,"href":"https:\/\/mastorrencito.com\/cat\/wp-json\/wp\/v2\/posts\/5023\/revisions"}],"predecessor-version":[{"id":5027,"href":"https:\/\/mastorrencito.com\/cat\/wp-json\/wp\/v2\/posts\/5023\/revisions\/5027"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mastorrencito.com\/cat\/wp-json\/wp\/v2\/media\/5024"}],"wp:attachment":[{"href":"https:\/\/mastorrencito.com\/cat\/wp-json\/wp\/v2\/media?parent=5023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mastorrencito.com\/cat\/wp-json\/wp\/v2\/categories?post=5023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mastorrencito.com\/cat\/wp-json\/wp\/v2\/tags?post=5023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}