{"id":4157,"date":"2025-05-04T04:40:44","date_gmt":"2025-05-04T04:40:44","guid":{"rendered":"https:\/\/casaruralconperrosgirona.com\/saps-que-es-ux-b2b-o-b2c\/"},"modified":"2025-05-04T04:40:44","modified_gmt":"2025-05-04T04:40:44","slug":"saps-que-es-ux-b2b-o-b2c","status":"publish","type":"post","link":"https:\/\/mastorrencito.com\/cat\/saps-que-es-ux-b2b-o-b2c\/","title":{"rendered":"Saps que \u00e9s UX, B2B o B2C?"},"content":{"rendered":"\n

Fa uns dies, el meu amic Andreu, de Masia la Palma<\/strong> , em va ensenyar una ressenya que li va deixar una clienta. Una d’aquelles ressenyes que no necessiten floritures ni par\u00e0grafs eterns: poques paraules, per\u00f2 tan ben triades que et pessiquin l’\u00e0nima. <\/p>\n\n

Una ressenya bonica, s\u00ed… per\u00f2, sobretot, aut\u00e8ntica<\/strong> . D’aquelles que aconsegueixen condensar en unes l\u00ednies tota una experi\u00e8ncia, el sabor de boca que et deixa un lloc, l’emoci\u00f3 callada d’una estada viscuda amb calma, amb cura\u2026 amb veritat. <\/p>\n\n

I vaig pensar: aix\u00f2 \u00e9s el que de deb\u00f2 val la pena<\/em> . Que alg\u00fa se’n vagi i, sense demanar-li res, et regali una opini\u00f3 que fa olor de gratitud i de records feli\u00e7os. <\/p>\n\n

Aix\u00ed que, des d’aqu\u00ed, el meu petit homenatge a aquelles persones que saben veure amb el cor\u2026 i escriure’l amb senzillesa.<\/p>\n

\"UX<\/figure>\n


La ressel\u00b7la parlava d’una cosa anomenada UX. I jo vaig pensar: \u00abUX? Aix\u00f2 qu\u00e8 \u00e9s? Una nova cadena de televisi\u00f3? Un plat de sushi?\u00bb \ud83d\ude02 Per\u00f2 la curiositat va poder amb mi (com sempre), aix\u00ed que em vaig posar a investigar\u2026 i aqu\u00ed va comen\u00e7ar el meu petit viatge al meravell\u00f3s m\u00f3n de les paraulotes en angl\u00e8s que usen els de m\u00e0rqueting per dir coses de tota la vida per\u00f2 amb m\u00e9s glamour.<\/p>\n\n

Resulta que UX vol dir User<\/strong> Experience , o en cristi\u00e0: l’experi\u00e8ncia de l’usuari<\/strong> .
I amb aix\u00f2 em va explotar una mica el cap \ud83d\udca5 perqu\u00e8 em vaig adonar que aix\u00f2 que ells anomenen UX\u2026 \u00e9s just el que jo fa anys que intento crear a MasTorrencito!<\/p>\n\n

Per\u00f2 anem per parts.<\/p>\n\n

Tamb\u00e9 em vaig trobar amb altres termes:
\ud83d\udc49 B2B<\/strong> ( Business to Business<\/em> ): empreses que li venen a altres empreses.
\ud83d\udc49 B2C<\/strong> (Business to Consumer): empreses que venen al consumidor<\/em> final.
\ud83d\udc49 I UX<\/strong> , que com deia, \u00e9s el que tu sents quan compres alguna cosa, quan uses un servei, quan visites un lloc\u2026 quan vius una experi\u00e8ncia, vaja.<\/p>\n\n

I aqu\u00ed va ser quan vaig connectar els punts.
Perqu\u00e8 a MasTorrencito no venem habitacions.
Venem la sensaci\u00f3 d’arribar a un lloc tranquil despr\u00e9s d’un viatge llarg. De prendre’t un vi sense mirar el rellotge. <\/p>\n\n

I aix\u00f2… aix\u00f2 \u00e9s pura UX.<\/p>\n\n

T’explico un exemple que em va marcar:<\/h4>\n\n

Un dia van arribar tres parelles, cadascuna d?un pa\u00eds diferent \u2014uns alemanys, uns belgues i uns su\u00efssos\u2014.
Nom\u00e9s venien a passar una nit. Una paradeta r\u00e0pida abans de seguir el cam\u00ed al sud.
Per\u00f2 quan van veure el jard\u00ed, l’entorn, la llibertat amb qu\u00e8 els seus gossos es podien moure, l’ambient que es respirava… es van deixar anar. <\/p>\n\n

Van acabar passant la tarda junts, encara que no es coneixien abans.
Es van obrir unes cerveses, van treure unes ampolles de vi, es van asseure al jard\u00ed i van comen\u00e7ar a parlar, a riure, a compartir hist\u00f2ries.
Els seus gossos corrien feli\u00e7os entre els arbres, els nostres es van sumar a la festa, i entre lladrucs, rialles i brindis… se’ls va fer de nit.<\/p>\n\n

Va ser un dels moments que no es programen ni es venen amb una oferta.
Va ser experi\u00e8ncia pura<\/strong> . Va ser connexi\u00f3, llibertat, gaudi. Va ser exactament aix\u00f2 que els experts anomenen una \u201cbona UX\u201d, per\u00f2 que aqu\u00ed simplement anomenem sentir-se com a casa<\/strong> . <\/p>\n\n

I per aix\u00f2 tinc clients que fa m\u00e9s de 15 anys<\/strong> que paren a MasTorrencito.
Gent que baixa d’Alemanya, de Su\u00efssa, de B\u00e8lgica, cam\u00ed cap a Almeria, M\u00e0laga, Val\u00e8ncia… i que sempre<\/strong> fan una nit aqu\u00ed.
Alguns es queden nom\u00e9s un dia, altres allarguen l’estada. Per\u00f2 l’important \u00e9s que, encara que estiguin de pas, ens trien cada cop<\/strong> .
Perqu\u00e8 aqu\u00ed recarreguen energia. Perqu\u00e8 els seus gossos descansen. Perqu\u00e8 ells dormen tranquils<\/strong> . <\/p>\n\n

Jo no s\u00e9 gaire de tecnicismes, ni tinc un m\u00e0ster en m\u00e0rqueting digital\u2026
Per\u00f2 s\u00e9 recon\u00e8ixer quan alg\u00fa se’n va d’aqu\u00ed amb un somriure, amb les espatlles m\u00e9s relaxades, amb la copa buida per\u00f2 l’\u00e0nima plena.<\/p>\n\n

I aix\u00f2, amics, \u00e9s UX<\/strong> .<\/p>\n\n

Aix\u00ed que gr\u00e0cies, Andr\u00e9s, per ensenyar-me aquesta ressenya.
Perqu\u00e8 ara s\u00e9 que all\u00f2 que faig, all\u00f2 que vivim aqu\u00ed, t\u00e9 un nom.
I encara que vingui en angl\u00e8s\u2026 se sent en qualsevol idioma<\/strong> \u2764\ufe0f<\/p>\n\n

Reflexi\u00f3: <\/h4>\n\n

De vegades em pregunten si m’importen les ressenyes.
I la veritat \u00e9s que s\u00ed\u2026 per\u00f2 no pels punts, ni per l’algorisme, ni per estar a dalt a Google.
M’importen quan s\u00f3n de veritat<\/strong> .<\/p>\n\n

Quan alg\u00fa escriu el que va viure a MasTorrencito<\/strong> , com es va sentir, com van riure, com van dormir\u2026
Quan expliquen que els seus gossos van c\u00f3rrer lliures, que es van prendre un vinet al jard\u00ed, que es van sentir a casa\u2026
Aqu\u00ed \u00e9s quan dic: aix\u00f2 s\u00ed que val la pena<\/em> .<\/p>\n\n

Perqu\u00e8 jo, Miquel<\/strong> , no he muntat un hotel.
He creat un lloc. Un rac\u00f3 amb \u00e0nima.
I quan alg\u00fa ho nota, ho sent i ho escriu\u2026
m’emociona de deb\u00f2<\/strong> .<\/p>\n\n

No cal que ho diguin bonic.
Nom\u00e9s que ho diguin sincer.
Que expliquin el que som. Sense filtres. Sense postureig. <\/p>\n\n

Perqu\u00e8 a MasTorrencito no prometem luxe.
Prometem autenticitat<\/strong> .
I si en una ressenya alg\u00fa ho reflecteix\u2026
per a mi, aix\u00f2 \u00e9s SUUUPERRRR<\/strong> . De deb\u00f2. \ud83d\udc9b<\/p>\n\n

<\/p>\n\n

___________<\/p>\n\n

Des de MasTorrencito et desitgem un bon dia i que els teus gossos t’acompanyin!!<\/p>\n\n

\u2014\u2013
Si vols, pot veure els nostres bons per a<\/a> caps de setmana, bons jubilats<\/strong> , a un preu incre\u00efble.. entra a www.mastorrencito.com<\/a> o si vols podeu llegir m\u00e9s hist\u00f2ria i an\u00e8cdotes que ens han<\/a> passat a MasTorrencito\u2026 Clickea aqui\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"

Fa uns dies, el meu amic Andreu, de Masia la Palma , em va ensenyar una ressenya que li va deixar una clienta. Una d’aquelles ressenyes que no necessiten floritures ni par\u00e0grafs eterns: poques paraules, per\u00f2 tan ben triades que et pessiquin l’\u00e0nima. Una ressenya bonica, s\u00ed… per\u00f2, sobretot, aut\u00e8ntica . D’aquelles que aconsegueixen condensar […]<\/p>\n","protected":false},"author":2,"featured_media":4144,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-4157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-histories-mastorrencito"],"yoast_head":"\nSaps que \u00e9s UX, B2B o B2C? - Mas Torrencito CAT<\/title>\n<meta name=\"description\" content=\"I \u00e9s que en aix\u00f2 de vendre, o et poses les piles o et mengen... encara que crec que el millor \u00e9s SER AUTENTIC. 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